MASTER
 
 

eCommerce Exposed - The Business & Technical Realities

By O3 World (other events)

Thursday, April 26 2012 10:30 AM 12:30 PM
 
ABOUT ABOUT

This is a 2 part session looking at the business and technical side of ecommerce. Tickets are available for each session individually or for both sessions.

Session 1 - In the Boardroom - A Round Table Talk with Enterprise Retailers
This panel will focus on the challenges that business owners and executive decision makers face when choosing to create (or expand) an eCommerce presence. Small businesses and mega-corporations alike face challenges in selecting and vetting platforms, choosing developers, marketing to customers, and managing and increasing sales. Will an eCommerce presence cannibalize your brick and mortar business? How can you use your online platform to increase traffic to your physical stores? This panel of experts will talk through some of the key challenges and how they are being addressed within their respective organizations.

Panelists

Chris Stanchak - Founder and CEO, TicketLeap

Stephan Jacob - Co-Founder and CEO, Kembrel

Steve Kahn - VP of Web, Destination Maternity



Session 2 - Pulling back the Curtain - A Look at the Technology Behind Successful eCommerce Operations
eCommerce isn’t just about pretty pictures and well written product descriptions. The best performing shops are sophisticated, highly technical undertakings that are constantly evolving to stay ahead of competition. This panel will highlight some of the advanced technologies and systems used by top performers and highlight key issues to consider, from hosting and analytics to SEO concerns and PCI compliance.

Panelists

Eric Hutts - Area VP of Account Management, Hosting.com

Nathan Richter - Strategic Services Director, Monetate

Rachael Gerson - Analytics and SEO Consultant, SEER Interactive

Robert Moore - Co-Founder and CEO, RJ Metrics


Presented by O3 World - Business Intelligence, Informed Design, Integrated Technology www.o3world.com
For more information, contact robby@o3world.com